12 things only you can answer.

The Winter Kitchen Box page is written, run through ten hostile reader personas, voice-checked, and built. It is a concept preview: the farm it describes is a business plan in ~/Programming/urban-farming, not a company. Everything standing between this preview and a publishable page is a decision rather than copy.

Blocks everything

Do you actually want to build this farm?

Everything else on this list is moot if the answer is no. The urban-farming repo recommends the South Sound Tide Farm as the most viable of five concepts, but a recommendation is not a decision. This page is a concept preview of what the founding-member ask would look like. If the answer is 'not now,' the preview can stay parked as a concept study; if it's 'never,' tear it down.

Who is the founder, on the page?

The page speaks in a strong first person and signs as {{FOUNDER_NAME}}, with a 'Who am I to build this?' paragraph waiting at {{FOUNDER_BIO}}. Three of ten test-reader personas independently called the anonymous founder the page's weakest point, and the steelman synthesis called the unnamed team the concept's biggest credibility gap. Two sentences of real bio is the single highest-leverage upgrade available.

Approve or reject the commitments the copy makes.

The page prints promises only you can keep: weekly billing (never season prepay), cancel anytime, a founding price lock at $35, a 10% military discount 'funded by margin', clean mid-season exit on PCS orders, the full business plan sent to anyone who checks the box, one build update a month, shelf-life data published 'either way', and list deletion if the project dies. Every one is either a real commitment or it comes off the page.

No waitlist backend exists.

All three CTAs render disabled. The form spec is name + email + household size + a plan-request checkbox. Anything works: a form service, a Worker with KV, even a mailto. The Red Team also flagged that the reservation confirmation email is load-bearing (it carries the 'someday' reader back), so plan that email when the form goes live.

What is the first season, concretely?

{{FIRST_SEASON}} is a placeholder. The page frames the date honestly ('depends on siting and permits') but a real page needs at least a target window. The business plan's Phase 0 timeline implies a CSA pilot about 6 months after funding.

Three local farms are named without their knowledge.

Little Big Farm, Calliope Farm, and Rising River Farm appear in the July-rule section as the farms readers should stay loyal to. It is the most persuasive passage on the page for lapsed CSA members, and it implies warm relations that do not exist yet. Get a nod from each, or generalize the sentence before anything public.

Important, not blocking a waitlist

Verify two local facts before anyone local reads this.

(1) 'The local pesto and herb products sell out around December' at the co-op comes from the business plan's gap research; one phone call confirms it. (2) Common Ground CSA runs a November winter add-on (verified via web this session) and the page now credits winter growers accordingly, but check what they and other farms actually offer this winter so 'nobody runs a weekly fresh-cut share through the deep winter' stays true.

The price is inherited, not decided.

$35/week and the 26-week Oct-Apr season come straight from the business plan's Winter Kitchen Box spec. The plan also contains internal price inconsistencies (pesto $10 vs $12, living pots $5 vs $6) that this page avoids printing. Confirm $35 x 26 is still the offer before publish. Also decide: the test readers suggested considering a Nov-Apr season to match the winter-gap argument even more cleanly.

Founding perks are proposals, not decisions.

{{FOUNDING_PERKS}} sits next to the price-lock line. Proposed set: price lock for continuous members, rule-setting votes (pickup points, skip policy, crop list), first claim on boxes. Approve, trim, or replace.

The distribution problem is bigger than the copy problem.

The Red Team's pre-mortem ranked 'nobody saw it' as the #1 failure mode. A waitlist needs the market community, the co-op newsletter, the Olympia subreddit, and local press. None of that is this page's job, but the page fails without it.

An itemized price comparison would strengthen the math section.

The analytical test reader wanted a sample-week retail comparison (co-op prices vs the box). The pipeline declined to invent prices. Collect real co-op receipts for lettuce, herbs, microgreens, and pesto, and the section gets its second anchor.

EBT honesty is written; the plan behind it is not.

The page says the first season won't take SNAP EBT and the permanent store is budgeted for a terminal. If the farm proceeds, decide whether a SNAP-match program (WA's Double Up equivalent) belongs in Phase 1, because the steelman critiques were blunt about what EBT-first shoppers hit at the door.

Where everything lives

Pipeline output: single-page-sales/pages/south-sound-tide-farm/. Copy source: 11-polish/output/final-sales-page.md. Scorecard and placeholder list: 11-polish/output/quality-scorecard.md. The ten test readers' verdicts: 08-test-readers/output/feedback-synthesis.md. The source business plan: ~/Programming/urban-farming/business-plans/v2/05-south-sound-tide-farm.md.